Nuvo’s goal is to make you as happy as possible whilst having the smallest possible negative impact on the planet. We are proud to offer products that are recyclable and made from eco-friendly materials.


We create products that are not only stylish but also environmentally responsible. Our hair claws and accessories are made from high-quality materials that are carefully chosen. They are designed to be durable and long-lasting, reducing the need for frequent replacements and minimizing waste. Where possible, we used materials that are commonly recycled or already made from a recycled material.

Our hair claws are made from cellulose acetate which is a bio-plastic which breaks down over time after contact with water.

The unfortunate reality of most countries' waste programs is that the large majority of waste ends up in landfills. That’s why we wanted to find a material that is still unharmful even if it were to end up in a landfill. Cellulose acetate only takes anywhere from 1-3 years to decompose in soil or seawater. Once broken down, cellulose acetate ends up as cellulose and acetic acid, which is not harmful to the environment at all.


Just because a product has a low negative impact on the environment, it doesn’t mean that the packaging does too.

We won’t name names, but we’ve been really disappointed in the past by some of our favourite brands and their approach to packaging. They focus entirely on making the product as sustainable as possible only to have unnecessary and environmentally harmful packaging. 

70% of our packaging is made from recycled cardboard. We also made sure to avoid using colours so that our packaging can easily be recycled once it’s no longer needed. As soon as it’s possible, we’ll be switching to a packaging material that is made from 100% recycled cardboard.

We also chose to replace foam pieces with shredded cardboard even though it’s a lot more expensive. Foam is a disaster for the environment as it leaks into the soil and water as it slowly disintegrates.

One part of our packaging that we are working on a solution for is the mailing cover - we currently use a plastic cover in order to protect your package as it’s on our way to you. Each package is handled a dozen times and is thrown around by each courier. If you have a solution that may suit our needs please do let us know! In the meantime, we are actively searching for a realistic and verifiable solution.

Please recycle :)

When it's time to part with your hair claw, we would love it if you recycle it responsibly or even give it to a friend. Almost all of our products are 100% recyclable. You can check with your local recycling programs to determine the best way to recycle your items in your area. By recycling your products, you can help reduce waste and minimize your environmental impact.

Choosing products that are recyclable, like ours, can have a significant positive impact on the environment. Recycling reduces the amount of waste that ends up in landfills, conserves resources such as energy and raw materials, and helps lower greenhouse gas emissions. By choosing our hair claws and accessories, you are making a sustainable choice that contributes to a healthier planet for both yourself and your children. We also urge you to shop with other businesses that take an active approach to reducing the negative impact of their products on the planet.

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Do your part

We invite you to join us in our sustainability efforts! You can support our mission by recycling our products responsibly and by making conscious purchasing decisions. Together, we can have a positive impact on the environment and create a more sustainable future for us and our children.

If you have any suggestions or ideas you would like to share with us, please feel free to reach out by contacting us below :)